Fan-made NHL ad campaign will give you the warm hockey fuzzies again

Alex is "a Chicago Blackhawks fan with a fetish for the Florida Panthers," which we believe is actually on Dale Tallon's business cards.

She's also a talented graphic designer, who created a "Because It's Hockey" campaign that played off the NHL's "Because It's The Cup" advertising blitz.

Check out the full set here, and cleanse thyself of lockout malaise. If only the NHL was subversive enough to run a Pavel Datsyuk print ad that featured the Dallas Stars' Mooterus jerseys…

And, while you're at it, the Pucks and Pixels apparel shop, which is pretty awesome.

s/t reader Caroline Yin.